Automotive Product Design Service
“ Design is Organisation.
Design is image, absolutely.
Design is the story, design
is the material that you end up with,
design is the object that you then are
selling, promoting or making someone look at. “
by Design Director, Aston Martin is our true inspiration
“ Design is Organisation.
Design is image, absolutely.
Design is the story, design
is the material that you end up with,
design is the object that you then are
selling, promoting or making someone look at. “
by Design Director, Aston Martin is our true inspiration
Automotive Product Design Service
Innovation and growth
Several companies are using design to propose and introduce new ideas. Avoiding the trap of ‘designing by committee’, some car manufacturers (known as original equipment manufacturers or OEMs1), in collaboration with key suppliers, have been able to experiment with and test new ‘languages’ through concept cars, prototyping successful models with novel exterior and interior designs and interfaces. Here, design has played a fundamental role in:
– exploiting opportunities arising from innovations in new materials
– reinforcing existing brands and giving them greater relevance
– communicating and facilitating adoption of new technology
Innovation and growth
Several companies are using design to propose and introduce new ideas. Avoiding the trap of ‘designing by committee’, some car manufacturers (known as original equipment manufacturers or OEMs1), in collaboration with key suppliers, have been able to experiment with and test new ‘languages’ through concept cars, prototyping successful models with novel exterior and interior designs and interfaces. Here, design has played a fundamental role in:
– exploiting opportunities arising from innovations in new materials
– reinforcing existing brands and giving them greater relevance
– communicating and facilitating adoption of new technology
Collaboration
Collaboration Effective collaboration within and between organisations is fundamental for successful products and services. Examples in this report show the benefits of cross-functional collaborations, strategic partnerships between automotive firms and new collaborations with traditionally non-automotive companies. In the context of collaboration, design is able to help:
– provide alternative viewpoints and challenge existing offerings
– convert ideas into objects through visualisation and interpretation
– enhance brand complementarity in buyer
supplier collaborations.
However, these benefits depend on designers’ early involvement in development, collaborative work with buyers/suppliers, support from top management and the ability of the Design Director to act as design champion.
What we wanted to know
What we wanted to know To better understand current and potential uses of design in the automotive industry, this project focuses on four main areas:
– Roles of design – eg, in the development of products, services and experiences; design management practices
– Collaboration (or lack of) between suppliers and manufacturers, internal functions (eg, design and engineering) and processes (eg, product design and manufacturing process design)
– Investment in design: the rationale and size of investments in design units and personnel
– Design’s impact, both financial and non-financial.
What we wanted to know
What we wanted to know To better understand current and potential uses of design in the automotive industry, this project focuses on four main areas:
– Roles of design – eg, in the development of products, services and experiences; design management practices
– Collaboration (or lack of) between suppliers and manufacturers, internal functions (eg, design and engineering) and processes (eg, product design and manufacturing process design)
– Investment in design: the rationale and size of investments in design units and personnel
– Design’s impact, both financial and non-financial.
Collaboration
Collaboration Effective collaboration within and between organisations is fundamental for successful products and services. Examples in this report show the benefits of cross-functional collaborations, strategic partnerships between automotive firms and new collaborations with traditionally non-automotive companies. In the context of collaboration, design is able to help:
– provide alternative viewpoints and challenge existing offerings
– convert ideas into objects through visualisation and interpretation
– enhance brand complementarity in buyer
supplier collaborations.
However, these benefits depend on designers’ early involvement in development, collaborative work with buyers/suppliers, support from top management and the ability of the Design Director to act as design champion.
The five key elements of product design are:
Functionality : Ensuring the product performs its intended task.
Usability : Making the product user-friendly.
Aesthetics : Designing a visually appealing product.
Durability : Ensuring the product can withstand usage.
Innovation : Incorporating new technology or approaches to solve existing problems.
What are the 5 elements
of product design?
The five key elements of product design are:
Functionality : Ensuring the product performs its intended task.
Usability : Making the product user-friendly.
Aesthetics : Designing a visually appealing product.
Durability : Ensuring the product can withstand usage.
Innovation : Incorporating new technology or approaches to solve existing problems.
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